Ravina Banze at the Library of Congress

Ravina
Banze

Product & Data Leader

Healthcare data analyst with 6+ years turning complex health data into product decisions and growth strategy. Currently a Business Intelligence Analyst at Kaiser Permanente. Previously led analytics for a statewide Medicare campaign, served as an NSF-funded research fellow, and building KnowHer — a women's hormonal health app that forecasts mood and symptoms from cycle, sleep, and stress data.

10+
Years of Professional work
Billion
Annual Transactions Data points
50+
Orgs
2
Countries
See My Work Get In Touch
About

Where Data Meets
Human Outcomes

I build data-driven products that bridge the gap between technical complexity and human need.

With a Master's from UMass Amherst and a decade of experience in healthcare and social impact, I've learned that the most effective data solutions aren't just accurate—they're empathetic. I've architected systems for Kaiser Permanente, optimized digital journeys for thousands of patients, and launched a social impact venture that scaled to millions across India.

My latest passion project, KnowHer, was born from a simple conviction: women deserve clearer, more actionable data about their own bodies. I'm a strategist, a builder, and a co-author of a book on digital transformation of the Crowdfunding space in India, but most of all, I'm someone who loves the challenge of making the complex feel simple.

Healthcare Domain
HIPAA Compliance Medicare / Medicaid Women's Health Clinical Data EDI / Insurance
Product & Strategy
Product Ownership Roadmap Strategy User Research A/B Testing GTM Strategy Agile / Scrum
Data & AI
SQLPython RPower BI Tableau Predictive Modeling AI Products
Marketing
Google Analytics Meta Ads Manager TikTok Ads Manager HubSpot Salesforce Marketing Cloud Campaign Attribution A/B & Incrementality Testing ROAS
Experience

Career Timeline

Dec 2025 –
Present
Business Intelligence Analyst
Kaiser Permanente · California, USA
  • Manage end-to-end onboarding of complex EDI systems for large-scale corporate client integrations, overseeing claims and insurance transaction workflows across a data ecosystem processing billions of annual transactions
  • Engineered an automated tracking and workflow solution that reduced operational cycle time −20%, increasing processing speed and capacity across claims pipelines
  • Drove data quality improvements that reduced systemic EDI error rates from 25% to under 3%, directly improving downstream reporting accuracy
  • Built Power BI, SQL, and Excel (Power Query) dashboards that democratized data access for 100+ internal stakeholders, enabling self-service reporting across business and clinical operations teams
Oct 2025 –
Present
Strategy & Data Lead (Consultant)
Tennessee Health Care Campaign · USA
  • Led data and growth strategy for a statewide nonprofit serving 10,000+ annual Medicare seekers, owning the full analytics stack from campaign attribution to member conversion
  • Designed and optimized end-to-end marketing and conversion funnels (paid + organic), improving lead quality by 20–25% and reducing drop-off across Medicare education workflows by −15%
  • Built performance dashboards tracking 10+ KPIs across paid and organic channels — CPL, ROAS, conversion rate, and form completion — integrating platform attribution data from Google and Meta into a unified view of cross-channel media efficiency
  • Ran A/B and incrementality tests across paid channels to quantify lift by audience segment and channel, directly informing budget allocation decisions and pacing strategy
  • Advised leadership on ethical, compliant use of data and AI-assisted tools, improving outreach targeting efficiency by ~20% while operating within regulated healthcare and nonprofit constraints
Oct 2024 –
May 2025
Research Fellow – Education & Equity
University of Massachusetts Amherst
  • Increased engagement by 15% by implementing A/B tests on LMS features, directly influencing UI/UX redesign priorities
  • Built and deployed real-time dashboards using SQL, R, and Tableau to track user behavior through social psychometrics, informing academic and policy decisions
  • Developed predictive models that contributed to securing 20% of departmental grant funding, guiding strategic planning
  • Streamlined reporting workflows by integrating Python and R automation tools, reducing dashboard delivery time by −40%
May 2023 –
Aug 2023
Summer Intern - Data & Strategy
Liberty System & Analytics · Washington D.C., USA
  • Built health analytics dashboards using CDC, CMS, and NIH datasets that directly informed the product roadmap, contributing to the launch of 5 new features across digital health apps
  • Led multivariate analysis of user demographics and engagement patterns, influencing personalization strategy and feature prioritization across 3 digital health products
  • Presented predictive models to leadership, in HIPAA-compliant formats, informing $1M investment in digital initiatives
Dec 2020 –
Feb 2023
Co-Founder & CEO
Tuwah Ventures LLP (CrowdHive & Project Nile) · Mumbai, India
  • Built India's first reward based crowdfunding platform for small products and projects and raised $30K+ in pre-orders by launching segmented, behavior-driven campaigns across multi-channel platforms
  • Tested and optimized acquisition funnels for 50+ organizations and NGOs — doubling monthly backers, improving retention +30%, and growing MRR +10%
Mar –
Aug 2021
Primary Data Analyst
Self-Employed Women's Association (SEWA) · Gujarat, India
  • Designed SEWA's first data governance framework covering 2.9 million members, improving data quality by +45% and reducing reporting lags by −30%
  • Built the data strategy framework that secured $100K in Rockefeller Foundation funding by demonstrating measurable population-level impact
  • Redesigned digital and mobile data collection tools to improve field data quality and operational efficiency at scale
Case Studies

Selected Projects

High-impact work across healthcare data, growth strategy, and product development.

Kaiser Permanente · 2025
EDI Integration & Data Quality Overhaul
Rebuilt data integrity protocols for billions of annual insurance transactions. Engineered automated tracking and cut systemic error rates from 25% to under 3%.
−22pts
Error Rate
−20%
Cycle Time
100+
Stakeholders
THCC · 2025
Medicare Patient Funnel Redesign
Rebuilt the end-to-end digital funnel for a statewide Medicare education campaign using behavioral analytics and real-time dashboards.
+25%
Lead Quality
−15%
Drop-off
10K+
Patients/yr
NSF-Funded · University of Massachusetts Amherst
Climate Migration Data Infrastructure
Led full data lifecycle for an NSF-funded study across New England — built geospatial datasets in SQL, R, and ArcGIS for policy-critical research.
NSF
Funded
−40%
Delivery Time
Policy
Impact
Tuwah Ventures · 2020–2023
CrowdHive: NGO Donor Acquisition Engine
Built a data-driven donor acquisition platform for 50+ NGOs — applied behavioral segmentation and funnel analytics to double backers.
2×
Backers
+30%
Retention
$30K+
Pre-orders
SEWA · 2021
Data Governance for 2.9M Members
Designed SEWA's first formal data governance framework — establishing quality standards and reporting structures for one of India's largest labor organizations.
+45%
Data Quality
2.9M
Members
−30%
Report Lag
Ketto · Mumbai School of Economics
Influencer Model for India's #1 Crowdfunding Platform
Built a custom agent-based influencer identification model for Ketto, optimizing campaign resource allocation and donation outcomes.
+15%
Donations
6mo
Timeframe
India #1
Platform
Founder Project

KnowHer

Building a mobile based health application that forecasts mood and symptom windows using cycle, sleep, and stress data — giving users anticipatory guidance through chatbot instead of reactive tracking.

🔬
Clinical-grade data architecture built on hormone and reproductive health datasets with a privacy-first governance model.
🗺
Full product strategy — user journey maps, information architecture, and feature roadmap designed from zero.
👩‍⚕️
Research-backed UX — primary research with women's health stakeholders to validate and shape the MVP.
🔒
HIPAA-aligned by design — compliance and data privacy embedded from day one.
Visit Website
KnowHer
Reproductive Health Platform · Build Status
0→1
From Scratch
Full
Product Lifecycle
HIPAA
Compliant
MVP
Validated
Product Strategy100%
UX Architecture100%
User Research90%
MVP Development75%
Education

Academic Background

2022–2024
MSc in Data Analytics & Computational Social Sciences
University of Massachusetts Amherst · Massachusetts, USA
  • Spearheaded social media and funnel analytics as Recruitment & Admissions Lead, increasing Instagram, X, and website engagement and improving applicant conversion by +30%
  • Interned as Primary Data Analyst for an NSF-funded climate migration project at UMass Landscape Architecture & Regional Planning; collected, analyzed, and visualized data from primary and secondary sources using SQL, R, and ArcGIS
2019–2020
Post Graduate Diploma in Business Analytics
Mumbai School of Economics & Public Policy · Mumbai, India
  • Interned at Ketto as a Marketing Analyst; built an agent-based influencer identification model to optimize campaign reach
  • Increased revenue for 10 nonprofit partners by applying data-driven social media strategy and behavioral content optimization
  • Led brand and analytics workshops for 80+ employees, translating technical insights into operational action
2013–2016
BA in Sociology & Anthropology, minors in Economics
St. Xavier's College, Mumbai · Mumbai, India

Certifications

Graduate Certification in Public Policy
The Takshashila Institution, Bengaluru
Human Research – Social & Behavioral Research
CITI Program
Responsible Conduct of Research for Engineers
CITI Program
DELF A1 & A2
Alliance Française de Bombay
Social Norms, Social Change I & II
UNICEF & University of Pennsylvania
Computational Social Science Specialization
UC Davis
AI and Public Health
DeepLearning.AI
AI For Everyone
DeepLearning.AI
AI and Disaster Management
DeepLearning.AI
Media & Publications

Featured Work

Crowdfunding The Story of People
Crowdfunding: The Story of People
The book explores the impact of crowdfunding in India and the USA, blending data-driven insights with powerful anecdotal storytelling
View on Google Books Download Ebook See who's citing it

Media Features

BBC
Finding Help for Indians in Need During COVID-19
Read Article →
Al Jazeera
Can Technology Bridge India's Healthcare Divide?
Read Article →
The Hindu BusinessLine
Connecting NGOs with Donors
Read Article →
The Economic Times
Medical Crowdfunding as Alternate Financing
Read Article →
Milaap
The What, Why and How of Online Crowdfunding
Read Article →
The Established
How Crowdfunding and Self-Publishing Aren't Always Daunting
Read Article →
Contact

Let's Build Something
That Matters

✉ ravina82@gmail.com 📞 (202) 836-2443 💼 LinkedIn 🗂 Portfolio